Top 5 Video Marketing Tips for 2020
Hey there I’m Nathan Schoener and I am partner and Head of Production here at Crossing River Studios based in Columbus Ohio. We are your number one resource for all your video production, video producing and Video Marketing needs.
Here are 5 Video Marketing tips for 2020
1 – Use video to tell a story
For a while, you could get by just creating a selfie-style video of your product, but now there are so many great videos on social media that you need to do something to stand out. You need to know how to tell a story through video.
2 – Tailor your video for mobile audiences
The use of video on mobile will change the way retailers use it in the near future. Consumption of video on mobile devices is growing rapidly, and this presents an opportunity for retailers to reach a mobile audience, and to convert them more effectively. More and more video will be tailored for mobile, like the use of vertical video, for example.
3 – Commit to the investment of video marketing and reap the rewards
Video gives you visibility on the second-largest search engine in the world: YouTube. Without video content, you’re missing out on loads of potential views and connections with your customers. Video also allows you to showcase your brand and products in a highly dynamic, visual way. A well-done, 30-second product video can often replace 1,000+ words of text and do a more effective job merchandising your product. Finally, product pages with well-done videos convert customers into buyers at higher rates that picture-only pages.
4 – Include captions in your video
Make sure you include captions in your video that outline your unique value proposition. Many people watch videos without audio, so it’s essential that your message gets conveyed regardless of sound.
In addition, never use any bumpers or intros for sales videos. Get straight to the point and try to grab a user’s attention in the first three seconds.
5 – Include customer testimonials
The most important marketing video tip boils down to one word: testimonials. If you simply had a compilation video of testimonials from REAL customers, you would be on your way to a winning video. Take this one step further and include reviews and testimonials on the product page of your site and you’ll have a winning combination for social proof. But don’t forget that overall sales conversions will be most impacted by focusing on low-hanging fruit.
These five tips will help you craft a pretty solid foundation for your Video Marketing as you plan for the coming year. Don’t wait another day and miss the video marketing boat. If you need help navigating the waters, we here at Crossing River Studios have the experience to get you to your goals. So connect with us, by the contact form or give us a call.